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Pure Capelli Hair Studio Story

Pure Capelli Hair Studio was previously known as Victoria James Hairdressing.


Capelli means hair in Italian. Pure Capelli is the salon in Hamilton to visit.
We provide our clients excellent customer service and award winning styling.
Meet our team below.



Ash! Just a lady who enjoys making other ladies feel beautiful .  Ash loves doing colours from cool ash shades to warm melting chocolate browns. She has been in the industry for the past 7 years and spent a year tutoring at the acclaimed Pivot Point International Hairdressing school. She creates a relaxed environment where clients can just enjoy the moment knowing they are in safe hands.

Master Stylist


Madelé Nortjé

Master Stylist

Seventeen years ago I pursued my passion to become a hairdresser. Making someone feel beautiful is just a push to self confidence& I love every second of it! I am very skilled at cutting, styling & I love creating the most beautiful blondes. Madele is known as the “Blonde Queen” but this doesn’t mean our darker haired ladies miss out. She excels in all areas of colour & creating incredible tones from rich brunettes to vibrant reds & coppers.



Emerging Stylist

Sophia received the Excellence award from Varda in 2022 for the top graduating Emerging Stylist for her year.  Unfortunately, in 2023 she had a series of injuries and was unable to spend much time in the salon.  She is excited to get back to salon in 2024.  She is a perfectionist who loves her colour work, full transformations & keeping hair healthy.  Sophia is competitive Show Jumping rider and spends most of her free time with her horses.  



Rehana is already in hot demand as an Emerging Stylist and is building up a loyal clientele.   Her colour work is simply stunning, and she has bright future in the industry.  Her favourite part of hairdressing is seeing how happy she makes her clients with their new colour or style.  Rehana is loves spending time with her family when she isn’t in the salon.

Emerging Stylist

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