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Pure Capelli Hair Studio Story

Pure Capelli Hair Studio was previously known as Victoria James Hairdressing.


Capelli means hair in Italian. Pure Capelli is the salon in Hamilton to visit.
We provide our clients excellent customer service and award winning styling.
Meet our team below.



Master Stylist

This face is well known to you all for his funny jokes and wild hairdressing skills. If you’ve been lucky enough to have him as your stylist you will know just how clever he is and how creative and hard-working Alvin is! Alvin works Wednesday to Saturday. Alvin is incredibly talented in both colour work and precision cutting! Other than hairdressing Alvin loves fast cars and fashion. 



Master Stylist

Nadine has been hairdressing for over sixteen years and has a passion for colour corrections and blondes! Nadine’s main concern is getting you to your hair goal but with healthy hair. “I believe every client can fall in love with their hair again and I want to help them just do that!”



Ash! Just a lady who enjoys making other ladies feel beautiful .  Ash loves doing colours from cool ash shades to warm melting chocolate browns. She has been in the industry for the past 6 years and spent a year tutoring at the acclaimed Pivot Point International Hairdressing school. She creates a relaxed environment where clients can just enjoy the moment knowing they are in safe hands.

Master Stylist


Madelé Nortjé

Master Stylist

Seventeen years ago I pursued my passion to become a hairdresser. Making someone feel beautiful is just a push to self confidence& I love every second of it! I am very skilled at cutting, styling & I love creating the most beautiful blondes. Madele is known as the “Blonde Queen” but this doesn’t mean our darker haired ladies miss out. She excels in all areas of colour & creating incredible tones from rich brunettes to vibrant reds & coppers.



Blurb to come

Emerging Stylist



Rehana is already in hot demand as an Emerging Stylist and is building up a loyal clientele.   Her colour work is simply stunning, and she has bright future in the industry.  Her favourite part of hairdressing is seeing how happy she makes her clients with their new colour or style.  Rehana is loves spending time with her family when she isn’t in the salon.

Emerging Stylist



Cecelia loves making people feel beautiful and like their best selves and your hair is a unique expression of you! She completed her initial qualifications to become an emerging stylist in 2022. During that time she was also styling bridal hair for the wedding season which is one of her favorite parts of the industry. She enjoys creating a relaxed space to come and get a refresh.

Emerging Stylist



Kelly has a passion for colour and transformation, working towards your dream hair. She loves helping to create a routine for stronger, softer healthy hair. Lives by the motto – Heat protection always!!! Kelly is a mum of 4 with a small menagerie of 4 legged fur babies.

Emerging Stylist

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